NEW YORK (Reuters) – Large blue chips, including some consumer-oriented companies, will have to show they can counter sluggish developed economies by leveraging growth in emerging markets and technology — if Wall Street is to maintain earnings momentum next week.

Companies like Microsoft (MSFT.O), PepsiCo (PEP.N), and Coca-Cola (KO.N), unloved on Wall Street, could turn out to be good buys if they can show they justify higher valuations than investors are now willing to give them.

“If you see these Cokes and Pepsis and these kinds of multinational consumer names post good results, I think it is going to give the perception that the equity market can overcome a lot of these domestic issues,” said Nick Kalivas, an analyst at MF Global in Chicago.

Before the recession, the consumer and financial sectors benefited from huge credit expansion. Not so any more.

Growth is now concentrated in industrial, materials and energy stocks that benefit from strong demand in emerging markets, as well as a technology sector boosted by robust demand from businesses.

Average earnings growth across those sectors amounts to almost 33 percent in the first quarter over a year ago, according to Thomson Reuters data. That is more than double the estimated growth for the S&P 500 and towers over the 5 percent growth in a financial sector burdened by a weak housing market.

Investors will also want to see at least stable performance in developed markets as they gear up for a press conference by U.S. Federal Reserve Chairman Ben Bernanke next week. Tough questions will be asked about what monetary policy will look like after the Fed’s easy money policies come to a close at the end of June.

EMBRACING THE UNLOVED

Growth is scarce and it is driving up valuations in sectors where it is concentrated.

During the week, investors chased a host of relatively expensive technology names like Apple (AAPL.O) and VMware (VMW.N). Some valuations look extreme: Cloud computing company Saleforce.com (CRM.N) is priced at nearly 300 times current earnings.

The trailing price-to-earnings ratio in the S&P’s materials sector is more than 20 times current earnings compared with 16.3 for the whole market, according to data from Thomson Reuters’ StarMine.

For investors like Whitney Tilson, a hedge fund manager at T2 Partners in New York, that is creating opportunities in unloved blue chips, where he is focusing his attention instead.

“There are a lot of big-cap blue-chip companies that are trading at moderate prices,” he said.

“At a time when everyone is getting enamored with high- growth darlings and commodities, that is precisely the time when we look to play defense and own boring companies that we think have a lot of growth.”

One of those less favored companies set to report next week is Microsoft. The company suffers from a reputation for slow growth and its price at nearly 11 times current earnings clearly reflects that.

Comparing Microsoft to Apple, Tilson says that the former is an inherently better business as it is focused on software with marginal incremental production costs compared to Apple’s consumer hardware business.

Apple is “a fabulous business, but I’m simply pointing out that you can own a better business, albeit one that is not growing as quickly — but still growing nicely — for half the price in terms of price-to-earnings multiple,” Tilson said.

Blowout earnings from Apple and exceptionally strong results from other big tech and industrial companies drove the three major U.S. stock indexes higher for the week. The blue-chip Dow Jones industrial average (.DJI) ended the holiday-shortened week on Thursday at 12,505.99, its highest close for the year and its best closing level since June 5, 2008. For the week, the Dow and the benchmark Standard & Poor’s 500 Index (.SPX) each gained 1.3 percent, while the Nasdaq Composite Index (.IXIC) climbed 2 percent.

U.S. financial markets were closed for Good Friday.

EARNINGS FRENZY, TALKING FED

Next week, 180 of the S&P 500 companies are set to report earnings. Of companies that have reported to date, 75 percent beat analysts’ expectations. That is just above the average over the last four quarters, but well above the average of 62 percent since 1994, Thomson Reuters data showed.

“As people are lowering GDP (estimated) numbers seemingly weekly, the companies are still maintaining some pretty solid revenue growth and margins are staying intact,” said Jerome Heppelmann, portfolio manager and chief investment officer of Old Mutual Focused Fund in Berwyn, Pennsylvania.

“I see it more as a broad-based continuation of the economic recovery,” he said. “In some cases, the technology names are going to be more exposed and more levered to it.”

While earnings are driving ahead at full force, investors will also focus on the first of the Federal Reserve’s press conferences. The press briefing on Wednesday is scheduled to start after the rate-setting Federal Open Market Committee wraps up its two-day meeting. Bernanke, the Fed chairman, intends to give four press briefings a year.

There will likely be questions raised about the type of monetary policy the Fed will pursue when its $600 billion bond-buying program, known as quantitative easing, or QE2 on Wall Street, draws to a close at the end of the June.

One school of thought says that QE2 drove the rally in stocks and commodities by underwriting the government’s budget deficit and forcing money that would have gone into Treasury bonds into equity and commodity markets instead.

“What happens when QE2 ends and the government starts to withdraw some of that liquidity?” Tilson asked. “How much of this is just artificial, deficit-driven, money-printing stimulus? And how much of it is really genuine? I don’t know the answer to that, but I worry.”

(Reporting by Edward Krudy; Editing by Jan Paschal)

NEW YORK (Reuters) – Large blue chips, including some consumer-oriented companies, will have to show they can counter sluggish developed economies by leveraging growth in emerging markets and technology — if Wall Street is to maintain earnings momentum next week.

Companies like Microsoft (MSFT.O), PepsiCo (PEP.N), and Coca-Cola (KO.N), unloved on Wall Street, could turn out to be good buys if they can show they justify higher valuations then investors are now willing to give them.

Investors will also want to see at least stable performance in developed markets as they gear up for a press conference by U.S. Federal Reserve Chairman Ben Bernanke next week. Tough questions will be asked about what monetary policy will look like after their easy money policies come to a close at the end of June.

“If you see these Cokes and Pepsis and these kinds of multinational consumer names post good results, I think it is going to give the perception that the equity market can overcome a lot of these domestic issues,” said Nick Kalivas, an analyst at MF Global in Chicago.

Before the recession, consumer and financial sectors benefited from huge credit expansion. Not so any more.

Growth is now concentrated in industrial, materials and energy stocks that benefit from strong demand in emerging markets, as well as a technology sector boosted by robust demand from businesses.

Average earnings growth across those sectors amounts to almost 33 percent in the first quarter over a year ago, according to Thomson Reuters data. That is more than double the estimated growth for the S&P 500 and towers over the 5 percent growth in a financial sector burdened by a weak housing market.

WHEN LESS IS MORE

Growth is scarce and it is driving up valuations in sectors where it is concentrated.

During the week, investors chased a host of relatively expensive technology names like Apple (AAPL.O) and VMware (VMW.N). Some valuations look extreme: cloud computing company Saleforce.com (CRM.N) is priced at nearly 300 times current earnings.

The trailing price-to-earnings ratio in the S&P’s materials sector is more than 20 times current earnings compared with 16.3 for the whole market, according to data from Thomson Reuters’ StarMine.

For investors like Whitney Tilson, a hedge fund manager at T2 Partners in New York, that is creating opportunities in unloved blue chips where he is focusing his attention instead.

“There are a lot of big-cap blue-chip companies that are trading at moderate prices,” he said.

“At a time when everyone is getting enamored with high- growth darlings and commodities, that is precisely the time when we look to play defense and own boring companies that we think have a lot of growth.”

One of those less favored companies set to report next week is Microsoft. The company suffers from a reputation for slow growth and its price at nearly 11 times current earnings clearly reflects that.

Comparing Microsoft to Apple, Tilson says that the former is an inherently better business as it is focused on software with marginal incremental production costs compared to Apple’s consumer hardware business.

Apple is “a fabulous business, but I’m simply pointing out that you can own a better business, albeit one that is not growing as quickly — but still growing nicely — for half the price in terms of price-to-earnings multiple,” Tilson said.

EARNINGS BLITZ, TALKING FED

Next week, 180 of the S&P 500 companies are set to report earnings. Of the companies that have reported to date, 75 percent have beaten analysts’ expectations. That is just above the average over the last four quarters but above the average of 62 percent since 1994, according to Thomson Reuters data.

“As people are lowering GDP (estimated) numbers seemingly weekly, the companies are still maintaining some pretty solid revenue growth and margins are staying intact,” said Jerome Heppelmann, portfolio manager and chief investment officer of Old Mutual Focused Fund in Berwyn, Pennsylvania.

“I see it more as a broad-based continuation of the economic recovery,” he said. “In some cases, the technology names are going to be more exposed and more levered to it.”

While earnings are driving ahead at full force, investors will also focus on Wednesday on the first of the Federal Reserve’s press conferences. The press briefing is scheduled for after the rate-setting Federal Open Market Committee wraps up its two-day meeting. Bernanke, the Fed chairman, intends to give four press briefings a year.

There will likely be questions raised about the type of monetary policy the Fed will pursue when its $600 billion bond-buying program, known as quantitative easing, or QE2 on Wall Street, draws to a close at the end of the June.

One school of thought says that QE2 drove the rally in stocks and commodities by underwriting the government’s budget deficit and forcing money that would have gone into Treasury bonds into equity and commodity markets instead.

“What happens when QE2 ends and the government starts to withdraw some of that liquidity?” Tilson asked. “How much of this is just artificial, deficit-driven, money-printing stimulus? And how much of it is really genuine? I don’t know the answer to that, but I worry.”

(Reporting by Edward Krudy; Editing by Jan Paschal)